A Cut Above the others: Blue Nile™ Gives an Online choice of incredible Engagement Rings & precious jewelry

The Quick variation: choosing an engagement ring is a weighty job, however some cutting-edge sources often helps people set things right the first time. Blue Nile, worldwide’s biggest online store of diamonds, provides assisted in more than 500,000 wedding proposals since 1999. Their particular diamond collection and instructional material serve novice consumers looking to wow their own considerable other individuals with sparkly items of jewellery. Blue Nile ensures quality craftsmanship within their stock of over 150,000 diamonds alongside gemstones. It is possible to grow your very own ring employing their interactive methods to determine the cut, tone, quality, layout, setting, and price you want. The next occasion you are contemplating proposing or providing a romantic gift to someone special, it is possible to search Blue Nile for stunning precious jewelry at an affordable price.


In 1998, Mark Vadon had been on a goal to get the perfect engagement ring for his sweetheart — truly the only issue was he failed to know any thing about diamonds. He moved into a jewelry shop and soon discovered themselves feeling skeptical about the employees users as well as their blasé advice. The guy described two rings that appeared the same as him and requested the reason why there seemed to be a $5,000 price difference in them.

The sales clerk beamed and said what mattered over the purchase price ended up being how the ring made him feel. To Mark’s analytical head, this was ludicrous. The guy moved outside of the shop empty-handed and exasperated, but he was also determined to learn more about wedding rings so the guy could realize what he was investing in.

Mark, a Stanford-educated figures cruncher, contacted his ring-buying decision while he would an investigation task and moved on the web receive all of the facts. He came upon a site labeled as Internet Diamonds, a retailer that supplied informative summaries and guided tutorials about diamonds to supplement their own jewelry collection.

Thanks to this reference, Mark believed confident when purchasing an outstanding ring online — for thousands less than the bands he’d observed at shop.

He was thus taken by this consumer-friendly knowledge which he got in contact with the website’s holder, Doug Williams, to go over buying the business. They drew up conditions on a napkin over lunch. By spring season of 1999, Mark had elevated significantly more than $6 million, enough to take-over online Diamonds, that he renamed Blue Nile. Now, the internet site is the largest on-line merchant of certified diamonds and superb, even so they however prioritize consumer education above all else.

“Education will be the backbone of one’s company,” said Josh Holland, Director of Brand event. “we’ve got a customers-first mentality.”

If you like it and want to place a ring onto it, you can trust Blue Nile to really make the process a lot easier by providing clear info, professional advice, and several thousand independently-graded expensive diamonds. The website’s sufficient methods stroll consumers through the vital qualities of a diamond and gives easy-to-use resources to narrow down your pursuit for a wonderful little bit of jewelry.

“We you will need to guide individuals make very best buy that is correct on their behalf,” Josh informed us. “We help customers find the appropriate mixture of features to optimize their particular spending plan acquire  an attractive diamond.”

Over 150,000 expensive diamonds Customizable towards resources & Taste

Any amazing proposal starts with the diamond. You cannot get upon one leg with any old ring in your own hand. With a stock of more than 150,000 expensive diamonds, Blue Nile gives customers no end of engaging alternatives. Per Josh, about 70per cent of Blue Nile’s income is inspired by engagement rings.

The web site allows couples generate their particular rings from deciding on the diamond to determining the setting. Initial, you will use straightforward slider methods to select the ideal shape, rate, carat, cut, color, and quality of diamond. Then, you are going to pick a setting, sorting by shade, rate, design, or fashion designer, to offset the diamond. On Blue Nile, it can take moments to put together a unique development.

Whether you’re enamored from the sheen of platnium or drawn to platinum’s longevity, Blue Nile assists you to restrict thousands of solutions into one personalized band.

Acquiring interested is actually a once-in-a-lifetime kind of occasion, so many people purchasing wedding bands tend to be newbies, not sure of what theyare looking for and brand new to ring buying. Blue Nile’s team gets the experience to train first-timers where to find the band that fits perfect.

Accessible, transparent, and beneficial, this precious jewelry merchant doesn’t stress clients into getting something outside their particular methods. Because Blue Nile functions as an internet store, obtained considerably less expense and will provide top quality diamonds at a fraction of the cost you’ll see in a conventional jewelry shop.

Along with an independently-graded GIA document, loads of product images reveal on-line shoppers exactly what their jewellery can look like from every possible direction. Plus, the website provides a 360-degree video look at any diamond via the Diamond Visualization Tool. Utilizing advanced level technologies, Blue Nile magnifies the diamond and rotates the picture so customers can easily see every information.

“you can get an alternative feeling of exactly what the diamond appears to be, together with artistic is actually stunning,” Josh informed you. “Because it’s thus magnified is in reality better yet than keeping it inside hand.”

Experienced Jewelers show you Intelligent Ring-Buying Practices

The knowledge part on Blue Nile’s site motivates one come to be a specialized in expensive diamonds. Their own detailed jewelry instructions cover from locating your own (or your spouse’s) band dimensions to picking out the diamond attributes most important to you. You can study more about metals, gemstones, pearls, marriage rings, alongside jewelry nicely.

“Even a little bit of study may go a long way,” Josh mentioned. By recognizing the thing that makes a diamond just about costly, consumers can prioritize what they need in their precious jewelry and save money through smarter purchasing.

“My personal fiancé and I did plenty of study, and it all paid down once we saw the ring. Blue Nile is actually great!” — Manjari, a satisfied consumer from Irving, Colorado

Blue Nile provides thorough sources so first-timers make well informed choices about their diamond’s carat, clarity, color, also aspects. The expert group fails on commission and honestly aims to support complimentary purchasing recommendations. When it comes to diamond carat weight, such as, their particular specialists suggest “to optimize your financial budget, consider purchasing a diamond this is certainly a little below your own ideal carat fat.”

Team members after all degrees of the organization frequently simply take a personal curiosity about clients. “among my personal favorite tales,” Josh informed united states, “is the jewelers write-down the name of the client for the ring they truly are concentrating on therefore it is not only a ring to them.”

Every Policy & warranty sets the consumer’s requirements First

Oftentimes, purchasing a diamond suggests producing a lifelong devotion, so it’s important to pick a trustworthy store to be sure the right match. Blue Nile pledges satisfaction through numerous customer-first policies. Like, the firm makes a 30-day money back assurance on returns for many their jewelry.

“high quality and craftsmanship is vital to you,” Josh said. “We guarantee that the band is precisely perfect earlier goes out the door, and we support that work with a no-questions-asked return policy.”

Blue Nile provides free resizings and cleanings through the first year after purchasing a personalized engagement ring. Plus, consumers enjoy a lifetime diamond improvement program whenever they actually ever would you like to replace their unique diamond with a more recent, costly diamond.

If you’d like to actually see Blue Nile’s jewellery for your self, there is a webroom place towards you. To get around the world, shoppers can check with knowledgeable jewelers and in actual fact manage Blue Nile’s jewellery. The webroom’s jewellery is for display just, but you should use their own iPad to place an order, if you love. Blue Nile’s real areas are a no-pressure ecosystem where browsers tend to be introducing examine and feel their precious jewelry.

“Absolutely hardly any risk,” Josh described. “we understand the intrinsic worth of what the jewellery often means to somebody, and that is a responsibility we simply take excessively severely.”

Unlike the majority of precious jewelry retailers, Blue Nile promotes contrast shopping. Actually, they suggest being able to access their internet site on your smart phone during a jewelry store to help you do a side-by-side comparison of rates in real time. This empowers you to get the best price in-store and online.

According to Blue Nile’s cost fit Guarantee, “if you will find a comparable GIA-graded diamond at a reduced price,” they’ll fit the purchase price. Just phone 1-888-565-7641 to create your own state 100% free. With uncompromising design and unbeatable rates, Blue Nile guarantees fulfillment on every sale.

Blue Nile: letting you Get a hold of Your Diamond during the Rough

We’ve all heard expensive diamonds are a woman’s companion, but, for all you fellas available to choose from, diamonds could be the buddy, too, by taking the full time to appreciate what makes them glow. Blue Nile Founder Mark Vadon revealed directly how intimidating it could be to choose an engagement ring. Therefore, he demonstrated an easier solution to teach consumer about diamond prices, nowadays you can get your selected band online for a portion of the cost.

Built to last, Blue Nile offers not too expensive and strikingly beautiful diamonds in many different hues, slices, and styles. From unique engagement rings to stylish Valentine’s Day pendants, their particular comprehensive collection of jewelry contributes importance towards special minutes.

Blue Nile backs the quality of their particular diamonds with customer-first guidelines and advanced customized tools. If you wish to program the individual you like how much cash the person way to you, buying a diamond, pearl, or gemstone can easily do just fine. Making use of Blue Nile’s buying recommendations, engaged couples can figure out how to save money on their engagement or marriage rings so that they have more to spend on the honeymoon!

“you may get an engagement ring in a more contemporary method through Blue Nile. You don’t need to take action the existing means any longer,” Josh stated. “we wish to instruct people to buy like professionals, making use of our very own recommendations for the purchase price they need without decreasing top quality.”